sellerapp · Nived Uthaiah P· Nived Uthaiah P / Spadikha Chakravarthy / Ishita Banerjee·AI 评分34
Amazon DSP受众重叠分析与重复触达成本
Amazon DSP Audience Overlap Analysis and the Cost of Reaching the Same Shopper Twice
AI 导读
文章解析Amazon DSP受众重叠如何导致预算浪费，指出若30%支出用于重复触达且无增量转化则属低效。作者建议利用DSP重叠受众功能结合转化率评估，区分必要曝光与无效频次以优化全漏斗投放结构。
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