Evan Swanson· @Evan_Swanson_ · X·AI 评分22
AI 导读
我认为亚马逊卖家过度纠结于广告活动结构，却低估了竞价的重要性。 平庸的结构配合优秀的竞价也能表现良好。 精美的 SKW（广泛匹配）设置若竞价糟糕，依然会亏损。 结构赋予你控制权。 竞价决定了你为这种控制权支付的成本。 显然两者都很重要。但如果我接手一个账户并需要快速优化，我通常会先审视竞价的经济学逻辑，再考虑重建所有内容。
正文
I think Amazon sellers overthink campaign structure and underthink bidding.
A mediocre structure with good bids can work pretty well.
A beautiful SKW setup with terrible bids still loses money.
Structure gives you control.
Bidding determines what you pay for that control.
Obviously both matter. But if I inherit an account and need to improve it fast, I’m usually looking at the economics of the bids before I start rebuilding everything.
来源：Evan Swanson · x.com