跳到正文
原文
Dan Boufford· @1000asins · X·AI 评分22
AI 导读

某品牌向我们的一位学员提供独家合作机会。条件是:先清理其过剩库存以证明实力。 我也曾处于这种境地。过剩库存之所以是过剩,必有原因。有时问题出在商品详情页(Listing),有时则是没人想要该产品。 选定一个 SKU,修复 Listing,并提前设定预期。没人能把滞销品变成畅销品。

正文

A brand offered one of our students an exclusive. The catch: liquidate their surplus inventory first to prove himself.

I've been in that spot. Surplus is surplus for a reason. Sometimes the listing is the problem. Sometimes nobody wants the product.

Take one SKU, fix the listing, and set expectations up front. Nobody turns a dead product into a bestseller.

来源:Dan Boufford · x.com