This is a strange one. An @amazon seller says they’ve owned and manufactured their own brand for more than 10 years, are enrolled in Brand Registry, and never sell third-party products.

Yet Amazon sent them this notice saying their listings will be removed October 28 because the brand is no longer eligible for third-party sellers.

Amazon says sellers with the Brand Representative role can continue selling, which makes this even more confusing for actual brand owners receiving the notice.

Has anyone else received this despite owning the brand and having the correct Brand Registry roles?

Trying to understand how widespread this is.