Evan Swanson· @Evan_Swanson_ · X·AI 评分22
AI 导读
FBA 并不总是正确的选择,任何告诉你相反情况的人都是在向你推销。 如果你运输的是大型、笨重或沉重的产品,FBA 费用会吞噬你的利润。入库运费、仓储费、AWD,这些在大件商品上迅速累积。 选择 FBA 的理由(Prime 标识、购物车优势、更快的配送、规模化下的更低单位成本)都假设是正常尺寸的产品以正常销量流转。 笨重和超大尺寸是例外。 在选择物流策略之前,先弄清楚你属于哪一类!
正文
FBA isn't always the right call, and anyone who tells you otherwise is selling you something.
If you're moving large, bulky, heavy product, FBA fees will eat you alive. Inbound shipping, storage, AWD, it all stacks up fast on big items.
The reasons to go FBA (Prime badge, buy box edge, faster shipping, lower cost per unit at scale) all assume a normal-sized product moving normal volume.
Bulky and oversized is the exception.
Know which one you are before you pick a fulfillment strategy!
来源:Evan Swanson · x.com