Some helpful context on the new Amazon v Meta/Muse battle that you'd already know if you subscribed to @ReadTheAisle 😎

1. Amazon already has its own AI shopping agent called Buy for Me. The company hasn't marketed it heavily yet (maybe because it does some of the things that Amazon is trying to stop other AI agents from doing?)

2. Amazon last year sued Perplexity over the AI startup's Comet AI agent that some Amazon customers were using to shop on their behalf. An appeals court recently sided with Perplexity (after a lower court had previously ruled in favor of Amazon to temporarily ban Comet from accessing Amazon for shoppers).

3. On Monday, Amazon amended its complaint against Perplexity accusing Perplexity of misleading the appeals court. Perplexity had told the court its own servers never directly touched Amazon's and that everything happened in the customer's browser. But Amazon says that's false and that on iOS, Perplexity's servers logged into Amazon themselves using customers' sign-in cookies. We'll see if this case makes it to trial.

Would be shocked if Amazon sues Meta but this is the era of crazy first times.

More in The Aisle this week...