Amazon touched a $3T market cap on Aug 3, 2026 : 5th company ever to hit that mark

Driven almost entirely by AWS: revenue +37% YoY, fastest growth in years

Wall Street is now pricing Amazon as an Al/cloud infrastructure company first, retailer second

Stock has since cooled ~4% off that high, alongside a $4B Bezos insider sale

This week: $20 Billion Lawsuit

FTC + 22 states sue Amazon
Alleges $20B in hidden ad surcharges since 2019

Covers Sponsored Products, Sponsored Brands, Sponsored Display

Amazon's defense: avg. winning bid down 50% since 2019; advertisers saved $8B +(2021-2025) from relevance-based ranking.

Trillions vs Billions and here my partners are paying $5-$8 USD (CPC) on few keywords