12+ months after Helium10 rug-pulled its affiliates…

And 8+ months after H10 raised prices and added rate limits that basically made the Platinum plan useless…

…the hate for H10 still runs deep.

You’ll see H10 people justify the changes with some version of “we’ve released a bunch of new features!”

But they’re using that as a smokescreen.

H10 is probably fine in the short term.

They’re enough of a leader in the space that their CAC will still be low (new aspiring sellers will sign up after 2min of Google research).

And their LTV is probably fine right now because the rate increases offset an increase in churn.

But that won’t be the case forever.

There’s A LOT of emerging competition with better feature sets at lower prices.

And there are large influencers in the space actively promoting those emerging competitors.